When Sky needed to change satellites they had a big problem to solve: making sure every single customer knew to check their satellite signal to mitigate churn and protect their brand.  Working collaboratively with two other agencies, Good Viking bought Sky’s Satellite to life to speak directly to Sky customers. 

Satellite was launched across all platforms; charming customers while asking them to press channel 888 to check their signal, a task requiring a 100% response rate. To achieve this the execution had to be simple, engaging, actionable and easily updated at pace.  Good Viking worked with the Sky internal systems, teams and talent to ensure over 20 contextual videos were delivered using levers such as topicality, placement and disruption.