NZ On Air’s vision is to support local content that reflects and develops the identity and culture of Aotearoa New Zealand. Good Viking was brought on board to develop the brands for two new YouTube hubs, designed to make local content easier to discover for a growing YouTube audience.

The brief ended with creating a strong visual identity system, and on the way we worked with the NZ On Air team to build the brand strategy, define the positioning, and develop the names for both platforms from the ground up.  And so the adventure into an end to end brand delivery began, and we were happy to KIDOGO there!

Services:

Brand strategy, positioning and naming

Logo design

Visual identity system

Brand manifesto, tone and voice and styleguides

Motion graphics and toolkit

Sonic design and music