This project was an absolute joy.

A spark of an idea from the team at ASB quickly grew into a true creative partnership with Good Viking. Drawing on our experience in storytelling, branded content formats, copywriting and brand strategy we shaped the entire creative approach, led production, and delivered 37 videos — more than three hours of scripted content — in under four months.

Our international industry experience meant we could move fast, make confident calls, and stay nimble without losing strategic focus. Surrounded by our network of talented specialists and supported by the brilliant teams at ASB, every part of the process ran with pace, organisation, and a lot of humour.

Behind the characters, puppeteers and laughter sits something that really matters  — the money confidence ASB continues to champion for our tamariki. It’s work that makes us proud not just of what we made, but why we made it.