“Let’s dial up the humour” was the request from the TVNZ Marketing team for this tentpole 360 campaign, and so began a sweaty project full of laughs, heat rash and tropical challenges. The ‘Versus’ component became a key signifier in all of the creative and design touchpoints, with a splash of colour and camp. Thanks to TVNZ Marketing and the outstanding work of Production Company Supernormal.
60″ Launch Spot
Player Profiles
Services
- Creative
- Copywriting
- Visual Identity System
- Live Action Direction
