A brand is a story, a feeling, a connection and, most importantly, an emotional advantage. Due to our successful implementation of the TVNZ Masterbrand, Māori Television asked Good Viking to spearhead a rebrand to contemporise and unify every brand contact point across multiple Māori entertainment and news platforms.
Good Viking were embedded in the Māori Television rebrand ambassador team, and our recommendation to evolve the brand name into te reo Māori became critical in the brand positioning and the reinvigoration of the masterbrand whakapapa.
The all-important koru symbol becoming the brand mnemonic within a responsive graphic system and modular brand content was delivered to suit all platforms. Thanks to Natalie Sharp and the ambassador team at Whakaata Māori, Mr Mustard, Form & Function. Ngā Mihi.
Brand Mnemonic
Logo Reveal Portrait
Logo Reveal Square
The Big Reveal
Brand Film Direction
Masterband Architecture
Services
- Brand Repositioning
- Creative Strategy & Direction
- Logo Design
- Visual Identity System
- Motion Graphics Production
- Copywriting
- Styleguide
- Brand Film Creative & Direction
